Upstarts: Brief 4

Brief 4 was set by Tara at Zinc. We were asked to develop an identity to promote Ireland. The identity had to appeal to tourists, residents, international businesses, & potential investors.
My concept
| Ireland is an island steeped in history. Our heritage is of great importance to us all. We strive to innovate and move forward while acknowledging our rich past. Ireland is a vibrant place where creativity blooms and ideas grow.Welcome to ireland, where adventure begins and memories are made.Experience the beautiful scenery, spectacular coastline, vibrant cultural scene and to hear some great stories.Tell us why you Love Ireland. |
The posters displayed at bus shelters, contain photographs by tourists or residents of places or things that they love about Ireland. The website is also based on a social interaction between visitors and residents alike, who login and post images of there favourite Irish locations, features, people etc.




